Logo Design

http://desktoppub.about.com/od/logos/ss/logobasics.htm


You don't have to know how to draw to create some seemingly complex illustrations. The logo designs and graphics can use only lines, circles, squares, triangles, and text.


Lines come in a variety of shapes and sizes. Don't get stuck in a rut.

• Vary the thickness of the lines.
• Make lines of dots, dashes, or combinations.
• Look at the patterns that a series of lines make.
• Use lines to direct eye flow.
• Use lines to form barriers.
• Use lines to indicate connections.
• Use lines to show movement.    

Everything has a shape but the basic shapes of circles, squares, and triangles can be very effective in logo design, in part because of their simplicity. These shapes have certain sub-conscious meanings as well.

• The circle is protective or infinite.
• The square denotes stability, equality, and honesty.
• The triangle suggests tension or conflict or action.

Replace letters in a word or name with shapes that suggest those letters. A triangle for A or V is obvious. Less obvious is the E made of squares (in illustration) or perhaps two stacked circles for an S or a pair of triangles (one up, one down) for an N.