Teaching with Video

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• Know your audience: Learn what your audience struggles with and what they want to know more about and use it to inform your script. Set context around your video by mentioning clear prerequisites.
• Keep it concise: Cut the fluff from your videos to keep the length manageable, and break down long content into digestible chunks so that viewers can self-navigate.
• Planning matters: Spec out your video specifically for the online format, and prepare a script before shooting.
• Quality is essential: You don't have to spend thousands of dollars on equipment, but good audio and a decent lo-fi studio setup with a backdrop can make your production feel much more professional.
• Look at metrics that tie to your goals: Specific measurements like student projects can speak to the effectiveness of your teaching on an entirely different level than general analytics.
• Good supplementary content: Supplementary materials, like quizzes, transcripts, ebooks, and PDFs, can be a differentiator for your course and help tailor to different learning styles.
• Passionate instructors: Put someone who's actually an expert on screen, rather than hiring an actor.